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Natrol Launches Annasa Network

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By: Sean Moloughney

Editor, Nutraceuticals World

Natrol Launches Annasa Network
Marketing DivisionChatsworth, CA-based Natrol has expanded its business operations into the direct-to-consumer multi-level marketing channel of distribution. According to Elliott Balbert, founder, chairman and CEO, the new business unit is a key element in Natrol’s overall growth strategy. Natrol will be manufacturing entirely new and different items that will be sold exclusively through authorized distributors who in turn will sell direct to consumers as well as sponsor and train others to do the same. The new start-up, called Annasa, a word that means “breath” or “new beginnings” in Greek, has plans for rollout this month.

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